Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who says marketers need to truly understand their motivations and Read More. What makes NextGen tick, what do they look for in brands and how has the fr agile reality defined these young consumers and the way they shop and interact with fashion brands?
We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets. Some are also proud to flaunt Read More. Posted in Stats. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
Coolness : What does it mean to be a cool brand for this generation? How do you achieve a cool status and why should you bother? Realness : Brand authenticity is a key aspect that discerns long-term wining brands from fads.
With Generation Y, authenticity is attained in another way than the traditional approach of claiming origin, heritage or history. This is not only proven by its enormous number of followers but also by the fact that Nike shoe release dates often turn into big events.
The NikeWomen Instagram account , which features photos of strong women of diverse backgrounds and body types, screams diversity and inclusion. The movie Deadpool broke all box office records thanks to its successful marketing campaign. Attention was created by FUN ny content via different channels. A good example were the emoji billboards. The billboards lead to a lot of attention for the movie.
Not to forget, their jokes on social media also made Gen Z laugh and created an appeal for the movie. Coolness is not solely driven by what you say as a brand.
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